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At Broadway & Franklin, the company rolled out an interactive marketing campaign.
November 17, 2025
By: Melissa Meisel
Fragrance marketer Scentbird celebrated Givenchy’s launch on its subscription with a promotion in SoHo on Friday, Nov. 14. At Broadway & Franklin, the company rolled out “QR-powered installations, sampling touchpoints and content from Scentbird’s NYC-based Scent Society ambassadors alongside wildpostings throughout the streets … the brand is bridging digital discovery and real-world engagement – turning curiosity into conversion and fragrance into culture,” Scentbird said in a media...
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